Profound Learning

Elevating students to reach new heights through empowerment.

Profound Learning is an empowerment model of learning that elevates student learning to heights not achievable using the traditional ‘command and control’ industrial age model of education. Allowing students to take control of and responsibility for their own learning has proven to increase motivation and the effectiveness of learning. Along with high academic excellence, the Profound Learning model prepares students for their future with a focus on innovation and creativity.

Master’s Profound Learning model goes beyond academic preparation and the traditional system of education. A learning framework has been established by Imaginal Education. This comprehensive ecosystem can be recreated and scaled around the world.

A Proven Model

Master’s Academy & College, founded in 1997 by Tom Rudmik, is the prototype school where Profound Learning is being developed. The Academy has gained international recognition for becoming one of the top performing K-12 schools in North America by implementing the Profound Learning Model of Education.  Over the years, Master’s students have consistently out performed provincial norms for excellence by at least four times the provincial average.

Over the years, Master’s students have consistently out performed provincial norms for excellence by at least four times the provincial average.

Transforming Assembly Line Structure

Traditional Education

Time to learn is fixed

Quality of learning is variable

Profound Learning

Time to learn is variable

Quality of learning is fixed

Challenging Orthodoxy

Innovation is fueled by the ability to challenge orthodoxy or dogma of the system. The factory model of education is established on the following two axioms: the time to learn is fixed and the quality of learning is variable. These axioms have gone unchallenged for decades, which have led educators to believe that student performance in the system is primarily a reflection of their ability to learn and not a by-product of the system itself.


The Profound Learning model challenges the orthodoxy of education. In order to create a system where the time to learn is personalized and the quality of learning is tight, new systems were invented through which learning is managed.


More differences between

Traditional Model vs. Profound Learning Model

Profound Learning is a system of education where the vast majority of students achieve academic excellence, not the few. Where student motivation with learning skyrockets as they engage in meaningful learning experiences. Where students, teachers and parents experience a level of joy not possible in the traditional command and control system. Where students are prepared with Future Ready skills essential for the world of tomorrow.


The Profound Learning model does what traditional education does not. Students attain high academic achievement, as well as become equipped with a powerful sense of self-purpose and the skills to make a difference in their world.

Profound Learning is a model for education that can be viewed as a ‘three-layered cake’ with student Ownership as the foundational layer, followed by Mastery and Innovation. The fourth layer, which focuses on the development of Future Ready skills, is the icing on the top as well as flowing between the other three layers.


The foundational layer of student Ownership is achieved by providing the student with tools and processes. Giving students the ability to track their own learning and take ownership of where they need improvement is possible with the Learning Transformation System (LTS). The LTS allows for real time data to be collected and monitored by teachers. Putting the responsibility for learning in the hands of the students requires shifting one’s thinking about teaching and learning.

Quantum Trailblazers

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What does Ownership look like?

Student perspective and  opinion is recognized.

Student feedback is gathered and interpreted.

Students are given choice.

Students track their learning and set goals.

Students are given leadership opportunities.

Students are managing their own projects.

Students are given the responsibility.


The second layer is Mastery, where the vast majority of students attain a high level of academic success. Mastery is the result of students self-assessing against benchmarks, benefitting from differentiated instruction and being given feedback through formative assessment. Each of these factors, and more, is possible due to students engaging in meaningful Learning Adventures designed and managed in the LTS.

What does Mastery look like?

Learning is customized (environment, passion/interest, ability levels).

Instruction is differentiated (amount/type).

Quality is fixed.

Medieval Learning Adventure

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Time to learn is personalized.

Success for all is the goal.

Learning gaps are closed.


The third layer is Innovation, where students experience the process of Becoming Imaginal. Students become designers of their future by visualizing the future, creating a link between the “there” (desired future) and the “here” (current reality) that will drive their design processes. Since students are designing solutions relevant to the world they live in, the process is driven with passion, creating a renewed sense of purpose and vision. Students are not only developing their creativity but also becoming designers of the future. They are becoming Imaginal. In a design-based context, students are envisioning a better future, designing relevant solutions for reaching that preferred future, and developing their own personal passion, which creates a sense of purpose and vision.

Chocolate Inventors

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What does Innovation look like?

Uniqueness is encouraged.

Thinking beyond improvement to transformation/design.

Use of creative processes or tools.

Use of problem solving/critical thinking skills.

Creating that which has never been done before.

Pursuing personal passion and vision.

Becoming Imaginal.

Future Ready

The icing on the cake and between all the layers is the purposeful development of Future Ready skills within students. These are the skills that students require to thrive in their future. Developing “Who the Student is Becoming” is the core of this layer of the Profound Learning model.

Future by Design

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What does Future Ready look like?

Personal development with a growth mind set, skills and habits.

Developing character through the 7 Habits.

Finding your Big Why through the 5 Keys.

A Graduate Profile that promotes the Leader, Risk-taker, Explorer, Innovator and Builder.

A global worldview.

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